Introducing dotBrand Solutions:

Launching Brands into a New Digital Landscape

New York, USA/London, UK (February 17, 2011) - Brands are now poised to take over the most valuable real estate on the internet, enabled by dotBrand Solutions (www.dotbrandsolutions.com), a new service launched today. dotBrand Solutions will empower brands to acquire, manage and profit from new top-level domains (TLDs), as an outsource supplier to CMOs, brand managers and digital marketing executives from global domain name registry CentralNic.

New TLDs are the result of a proposed policy change by domain name regulator ICANN. Rather than ending a web address with the traditional '.com' extension, companies will soon have the option to end with their own brand name, such as .canon or .unicef. Brands will also have the opportunity to run their own generic TLDs such as .toys or .luxury.

“Companies are scrambling to educate themselves about the new 'TLD' digital landscape and the role of their own top level domain in the marketing mix, and even in the product mix,” said Ben Crawford, CEO, CentralNic. “The new policy from ICANN opens up incredible opportunities but will also raise many questions. DotBrand Solutions is complementary to brand consultants and legal advisors. We equip companies with intelligence on best practice and innovation in this new space, while also serving as a turnkey outsource solution to handle the technical execution.”

Among many benefits, the introduction of .brand TLDs will enable brands to enhance their online visibility and create a cohesive internet presence across multiple websites (such as retailers' and distributors'), which the brand owner can control. .brand TLDs will also reduce cybersquatting, knock-off sites and brand abuse.

An end-to-end service, dotBrand Solutions will guide brands through the financial, operational and technical requirements for .brand TLDs, starting with a complimentary business assessment. Services include:

  • ICANN application
  • Technical outsource solutions that exceed ICANN specifications
  • Peer group intelligence
  • Integration with existing domain name management systems
  • Representation of client brands in ICANN policy-making forums

Powered by CentralNic, dotBrand Solutions is founded on 15 years of continuous domain industry experience. CentralNic is the Registry Service Provider of choice for new TLDs requiring proven secure and stable technology, global distribution, expertise in domain sales and marketing, and even financing - with special programs for .brand domains, IDN domains, and not-for profits.

Contact

Douglas Ruchefsky
+1 646-695-7050
doug@rosengrouppr.com

get the .brand buzz...


Etisalat secures top-level domain - TradeArabia.com
TradeArabia

CentralNic Powers First New Top-Level Domains Announced by ICANN - CircleId.com
CirlceID

Expert view: Gavin Brown - dotnxt.com
dotNxt

New domain names to break grip of tech giants
The IndependentIOL Scitech

The End of the Dot-Com Era? - cnbc.com
CNBC

Dot-anything Web domain costs big .$$$ - cnn.com
CNN

ICANN's Domain Expansion: Why .Metallica Makes Sense - blog.forbes.com
Forbes

Your .brand gTLD: hopeful registry partners go into marketing overdrive - worldtrademarkreview.com
World Trademark Review

How companies are coping with gTLD applications - managingip.com
Managing Intellectual Property

DotBrand Solutions launches in the Middle East
AME Info ITP.net
Zawya Alrroya
The National Trade Arabia
NewzGlobe
Gulf News
The Next Web
Al Watan The Peninsula

DotBrand Solutions in Germany
Business-on.de IT-Business.de IT Espresso DE Domain Recht

How ICANN's Approval of New Domains Will Change the Web - mashable.com
Mashable

Analysis: New Internet rules will spawn battle for "dots" - reuters.com
Reuters
Yahoo! News OnIslam CNBC MSNBC Arabian Business

Forget .com, here's .coke - money.cnn.com
CNN Money

Experts clash on benefits of owning and managing .brand domains - v3.co.uk
V3

Site Name Broker Preparing for Suffix Explosion
LA Business Journal

Hundreds of dot-brand domains predicted - theregister.com
TheRegister

New '.music' web domain worries recording industry - politico.com
Politico

Marketers debate usefulness of ICANN's new domain names - btobonline.com
BtoB Online

Drinks firms could profit from internet expansion - just-drinks.com
Just-Drinks

ICANN Approves Custom Generic Top Level Domains - eweek.com
eWeek

ICANN approves top level domain name changes - upi.com
UPI

ICANN Approves Generic Top Level Domains - enterprisenetworkingplanet.com
Enterprisenetworkingplanet.com

Here come the domains - bizmology.com
Bizmology.com

Goodbye .Com, Hello .Anything - portfolio.com
Portfolio.com

ICANN Vanity Domains: A Caution for Midmarket Firms - internetevolution.com
InternetEvolution

Top-Level Domains Will Help Web Growth & Reach - yousaytoo.com
YouSayToo

.Branding: It's the End of the .com World as We Know It - brandchannel.com
BrandChannel

Dot-Brand: Get those applications ready - mediapost.com
Marketing Daily

Money Radio 1510 Interviews Ben Crawford - New gTLDs: A New Era for Brands on the Internet
Money Radio

Are You Ready for .anything? Generic Internet Domains on the Way - pcmag.com
PCMAG.COM

Ben Crawford: Why Trademark Owners Are Acquiring Their .Brand TLDs "Defensively" - blog.ud.com
UD.COM

A New Era for Internet Domains: Why .XXX Is Just the Beginning - mashable.com
Mashable

Squawk On The Street: Has The Internet Out Grown .Com? - thedomains.com
theDomains

The Big Bang in Domain Names Is Coming - The CMO Site
the CMO site

Here Come the .Brand Top Level Domain Names - Domain Name Wire
Domain Name Wire

Introducing dot Brand Solutions - Launching Brands into a New Digital Landscape

Please direct PR enquiries to our London Headquarters on +44 20 33 88 0600 or via email at info@dotbrandsolutions.com


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