Source: Monday, June 20th, 2011
Top-Level Domains Will Help Web Growth & Reach
Monday morning (June, 20th) in Singapore, the Internet Corporation for Assigned Names and Numbers (ICANN) voted unanimously 13-3 in favor of unveiling new top-level domains (TLDs) worldwide to compete with the classic .com, .org, and .net domains. The vote was broadcasted live online and received a standing applause from the thousands of audience members in attendance when it passed.
Why is there a need for top-level domains?
One of ICANN's main goals for the implementation of TLDs is to give people more choices. A majority of web developers & users are finding it difficult to pick the best domain for their project because of domain limitations. Trademark owners can acquire their own TLD which can protect the brand from many types of online issues. "A .brand TLD gives marketers the choice of any domain they want ending with their trademark. No matter what name you come up with for your new product or promotion, with your own .brand, the domain is available," claims Ben Crawford, CEO of CentralNic.
Another goal for the TLDs is to make domains more impartial. This means that global languages like Japanese, Chinese, and Arabic, that were previously unable to create domains using ASCII text (common letters & numbers on English Keyboard), can now purchase domains using characters and symbols. These new TLDs will surely expand the reach and growth of the web in regions where those languages are spoken.
The recent popularity of ICANN's repurposing of domains like .co (previous domain for companies, now Official TLD for Colombia) has businesses believing that top-level domains will revolutionize and protect brands online, globally.
The only negative I really see is that the extreme $185,000 application fee for TLDs will cause businesses to question the worth of the domain when there will be no visible benefits from ICANN.
What do you think about top-level domains? How do you think they will impact e-commerce and online business?
get the .brand buzz...
Etisalat secures top-level domain - TradeArabia.com
CentralNic Powers First New Top-Level Domains Announced by ICANN - CircleId.com
Expert view: Gavin Brown - dotnxt.com
New domain names to break grip of tech giants
The End of the Dot-Com Era? - cnbc.com
Dot-anything Web domain costs big .$$$ - cnn.com
ICANN's Domain Expansion: Why .Metallica Makes Sense - blog.forbes.com
Your .brand gTLD: hopeful registry partners go into marketing overdrive - worldtrademarkreview.com
How companies are coping with gTLD applications - managingip.com
DotBrand Solutions launches in the Middle East
DotBrand Solutions in Germany
How ICANN's Approval of New Domains Will Change the Web - mashable.com
Analysis: New Internet rules will spawn battle for "dots" - reuters.com
Forget .com, here's .coke - money.cnn.com
Experts clash on benefits of owning and managing .brand domains - v3.co.uk
Site Name Broker Preparing for Suffix Explosion
Hundreds of dot-brand domains predicted - theregister.com
New '.music' web domain worries recording industry - politico.com
Marketers debate usefulness of ICANN's new domain names - btobonline.com
Drinks firms could profit from internet expansion - just-drinks.com
ICANN Approves Custom Generic Top Level Domains - eweek.com
ICANN approves top level domain name changes - upi.com
ICANN Approves Generic Top Level Domains - enterprisenetworkingplanet.com
Here come the domains - bizmology.com
Goodbye .Com, Hello .Anything - portfolio.com
ICANN Vanity Domains: A Caution for Midmarket Firms - internetevolution.com
Top-Level Domains Will Help Web Growth & Reach - yousaytoo.com
.Branding: It's the End of the .com World as We Know It - brandchannel.com
Dot-Brand: Get those applications ready - mediapost.com
Money Radio 1510 Interviews Ben Crawford - New gTLDs: A New Era for Brands on the Internet
Are You Ready for .anything? Generic Internet Domains on the Way - pcmag.com
Ben Crawford: Why Trademark Owners Are Acquiring Their .Brand TLDs "Defensively" - blog.ud.com
A New Era for Internet Domains: Why .XXX Is Just the Beginning - mashable.com
Squawk On The Street: Has The Internet Out Grown .Com? - thedomains.com
The Big Bang in Domain Names Is Coming - The CMO Site
Here Come the .Brand Top Level Domain Names - Domain Name Wire
Introducing dot Brand Solutions - Launching Brands into a New Digital Landscape
Please direct PR enquiries to our London Headquarters on +44 20 33 88 0600 or via email at firstname.lastname@example.org