Source: Monday, June 20th, 2011
Goodbye .Com, Hello .Anything
From next year, companies will be able to ditch .com, .org, and .net, and buy their own top-level domain name.
The Internet Corporation for Assigned Names and Numbers (ICANN) board has voted to increase the number of "generic top-level domains" from the currently available 22, to any word in any language or script.
"Today's decision will usher in a new Internet age," ICANN chairman Peter Dengate Thrush said in a press release. "We have provided a platform for the next generation of creativity and inspiration."
But the new domains don't come cheap. Applications, which open next year, will cost $185,000, and companies will have to prove they have a connection to the domain they're buying. Ongoing "maintenance" fees will be $25,000 a year - and at that rate, smaller companies will likely be stuck with good old .com.
Although the changes are picked to have an impact in the non-latin alphabet world, it may lead to big companies buying several domain names to prevent brand hijacking. As some more cynical bloggers have pointed out, it's going to be costly.
Ben Crawford, CEO of domain name registry CentralNic, said via email that the new policy presented the opportunity for innovation online. "Web addresses will be more intuitive for consumers and search engines," he said. "New [top-level domain names] also present a "brand-safe" environment that respects the importance of trademark protection and is free from aggregators, fan sites, knock-off sites, phishing and brand abuse."
get the .brand buzz...
Etisalat secures top-level domain - TradeArabia.com
CentralNic Powers First New Top-Level Domains Announced by ICANN - CircleId.com
Expert view: Gavin Brown - dotnxt.com
New domain names to break grip of tech giants
The End of the Dot-Com Era? - cnbc.com
Dot-anything Web domain costs big .$$$ - cnn.com
ICANN's Domain Expansion: Why .Metallica Makes Sense - blog.forbes.com
Your .brand gTLD: hopeful registry partners go into marketing overdrive - worldtrademarkreview.com
How companies are coping with gTLD applications - managingip.com
DotBrand Solutions launches in the Middle East
DotBrand Solutions in Germany
How ICANN's Approval of New Domains Will Change the Web - mashable.com
Analysis: New Internet rules will spawn battle for "dots" - reuters.com
Forget .com, here's .coke - money.cnn.com
Experts clash on benefits of owning and managing .brand domains - v3.co.uk
Site Name Broker Preparing for Suffix Explosion
Hundreds of dot-brand domains predicted - theregister.com
New '.music' web domain worries recording industry - politico.com
Marketers debate usefulness of ICANN's new domain names - btobonline.com
Drinks firms could profit from internet expansion - just-drinks.com
ICANN Approves Custom Generic Top Level Domains - eweek.com
ICANN approves top level domain name changes - upi.com
ICANN Approves Generic Top Level Domains - enterprisenetworkingplanet.com
Here come the domains - bizmology.com
Goodbye .Com, Hello .Anything - portfolio.com
ICANN Vanity Domains: A Caution for Midmarket Firms - internetevolution.com
Top-Level Domains Will Help Web Growth & Reach - yousaytoo.com
.Branding: It's the End of the .com World as We Know It - brandchannel.com
Dot-Brand: Get those applications ready - mediapost.com
Money Radio 1510 Interviews Ben Crawford - New gTLDs: A New Era for Brands on the Internet
Are You Ready for .anything? Generic Internet Domains on the Way - pcmag.com
Ben Crawford: Why Trademark Owners Are Acquiring Their .Brand TLDs "Defensively" - blog.ud.com
A New Era for Internet Domains: Why .XXX Is Just the Beginning - mashable.com
Squawk On The Street: Has The Internet Out Grown .Com? - thedomains.com
The Big Bang in Domain Names Is Coming - The CMO Site
Here Come the .Brand Top Level Domain Names - Domain Name Wire
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