Source: Monday, June 11th, 2012
The End of the Dot-Com Era?
Thousands of domain names are about to be released that are being snapped up by firms and brands looking to make their mark online, and on their URL.
The premium domain of dot-com that was followed by the dot-orgs, dot-infos and dot-nets will now be joined by "personalized" company and brand domain names.
The Internet Corporation for Assigned Names and Numbers (ICAAN), that aims to promote competition and consumer choice in the domain name market, owns around 20 percent of the new domain names and will reveal which companies have applied for them on Wednesday.
Ben Crawford, chief executive of global domain name registry CentralNic, told CNBC that the introduction of new names will allow users to know what they're accessing.
"There will be domains that actually tell you much more what's on the website you're having a look at so, smith.college versus smith.photography versus smith.XXX is obviously going to give a consumer or a search engine a good indication about what the actual website behind that domain is."
Crawford said companies are jumping to get their hands on the new domain names that will show them to be global, official and in legal control of their own brand names, following complex and high-profile cases of "cybersquatting", where brand names have been mis-used, mis-represented and traded by un-official websites.
"Companies have jumped at this opportunity to get their hands on these top-level domains because…consumers and search engines will clearly be able to determine what's official content versus what's not," he added.
get the .brand buzz...
Etisalat secures top-level domain - TradeArabia.com
CentralNic Powers First New Top-Level Domains Announced by ICANN - CircleId.com
Expert view: Gavin Brown - dotnxt.com
New domain names to break grip of tech giants
The End of the Dot-Com Era? - cnbc.com
Dot-anything Web domain costs big .$$$ - cnn.com
ICANN's Domain Expansion: Why .Metallica Makes Sense - blog.forbes.com
Your .brand gTLD: hopeful registry partners go into marketing overdrive - worldtrademarkreview.com
How companies are coping with gTLD applications - managingip.com
DotBrand Solutions launches in the Middle East
DotBrand Solutions in Germany
How ICANN's Approval of New Domains Will Change the Web - mashable.com
Analysis: New Internet rules will spawn battle for "dots" - reuters.com
Forget .com, here's .coke - money.cnn.com
Experts clash on benefits of owning and managing .brand domains - v3.co.uk
Site Name Broker Preparing for Suffix Explosion
Hundreds of dot-brand domains predicted - theregister.com
New '.music' web domain worries recording industry - politico.com
Marketers debate usefulness of ICANN's new domain names - btobonline.com
Drinks firms could profit from internet expansion - just-drinks.com
ICANN Approves Custom Generic Top Level Domains - eweek.com
ICANN approves top level domain name changes - upi.com
ICANN Approves Generic Top Level Domains - enterprisenetworkingplanet.com
Here come the domains - bizmology.com
Goodbye .Com, Hello .Anything - portfolio.com
ICANN Vanity Domains: A Caution for Midmarket Firms - internetevolution.com
Top-Level Domains Will Help Web Growth & Reach - yousaytoo.com
.Branding: It's the End of the .com World as We Know It - brandchannel.com
Dot-Brand: Get those applications ready - mediapost.com
Money Radio 1510 Interviews Ben Crawford - New gTLDs: A New Era for Brands on the Internet
Are You Ready for .anything? Generic Internet Domains on the Way - pcmag.com
Ben Crawford: Why Trademark Owners Are Acquiring Their .Brand TLDs "Defensively" - blog.ud.com
A New Era for Internet Domains: Why .XXX Is Just the Beginning - mashable.com
Squawk On The Street: Has The Internet Out Grown .Com? - thedomains.com
The Big Bang in Domain Names Is Coming - The CMO Site
Here Come the .Brand Top Level Domain Names - Domain Name Wire
Introducing dot Brand Solutions - Launching Brands into a New Digital Landscape
Please direct PR enquiries to our London Headquarters on +44 20 33 88 0600 or via email at firstname.lastname@example.org